After clearing all posts on social media platforms such as Instagram, Twitter and Facebook without any warning, Burberry fully released a new logo and a series of photos on Monday, announcing the official start of the era when Creative Director Daniel Lee takes charge of creativity.
The visual image series was creatively directed by Daniel Lee, and the photographer was Tyrone Lebon, who has had a long and stable collaboration with Daniel since his time at BV. The shooting locations were Trafalgar Square and Albert Bridge in London.
Many A-list celebrities such as Jun Ji-hyun, Vanessa Redgrave, Raheem Sterling, Skepta, John Glacier, Shygirl, Lennon Gallagher, etc. were invited to appear in the shoot.
This group of fashion series released in advance also reveals where the aesthetic orientation of the British veteran fashion house Burberry led by Daniel Lee will go in the future.
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